Course Details

Bachelor Program in Business Administration

The Bachelor of Business Administration (BBA) is an undergraduate program designed to equip students with a comprehensive understanding of core business functions and corporate management principles. The curriculum integrates key disciplines such as accounting, finance, marketing, human resource management, and organizational strategy with real-world case studies and practical projects. In addition to technical business knowledge, the program focuses on building leadership abilities, analytical thinking, effective communication, and managerial confidence. By combining academic rigor with practical exposure, a BBA prepares graduates to take on entry-to-mid-level management roles, navigate evolving market dynamics, or pursue higher studies like an MBA.